A lot of e-commerce websites out there in the market. But, are they all leveraging equal customer engagement? Of course not. People love to shop from an e-commerce store that delivers them seamless user experience along with the incredible values.
The value can be controlled by you as you have the authority to make decisions about discounts, offers, coupons, sales, etc. provided to the customers.
But when it comes to delivering the user-friendly shopping experience, it’s your e-commerce website that needs to meet their expectations. If your e-commerce store doesn’t deliver a great experience, customers will leave your website immediately.
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To engage the customer with your e-commerce portal and improve conversion, you need to have a robust platform in terms of design and development.
This post will unveil the essential elements that you must consider if you are planning to build and launch an e-commerce store. In case, you are running your e-commerce portal, but not getting good conversions, then make sure your website contains all the elements listed here.
Are you ready to delve into the success formula for developing a robust e-commerce website?
6 Important Elements to Consider While Developing E-commerce Website
Navigation plays a vital role in an e-commerce website. Millions of products could be listed in your store and finding the right one is a challenge for the customers. Intuitive navigation helps visitors to reach out to the products they are looking for.
Organize your products under relevant categories and subcategories. If you have more than six categories, then define consolidated broader categories. It is very important to have a logical and user-friendly hierarchy or levels of categories and products for effective navigation.
If you have short navigation, then it will be easy for the users to access your e-commerce website from their mobile devices.
Create easy and enjoyable navigation for your customers using links and menus for all product categories. Make sure categories and products are listed with the proper names. Ideally, there should be no more than five or six parent level categories.
Moreover, make sure each page allows users to find contact information, access the shopping cart, go back to the home page, and select another category. Create a rewarding user experience to keep your visitors coming back and retain them.
Almost every e-commerce website uses a typical homepage structure that has four to five sliders in the banner section. Do you have it?
If you have set the slider with a purpose to promote a sale, highlight a trending product or category, or inform users about some unique features of the products or unique values of your brands, then you are following the right strategy.
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But, do not run the sliders with random images and content. It will hurt your customer engagement. It is not necessary that your home page has to consider these big sliders. Utilize this place wisely that entices visitors to take action and increase their trust and loyalty.
Moreover, use call-to-action buttons throughout the page at the right place with the right content to help users to take the intended actions.
3.Simple Checkout Process
E-commerce website owners only mainly focus on optimizing the look and feel of the site add advanced functionality of the site. Well, it’s really good that you are making changes to your site to stay competitive. But, are you equally focusing to optimize your checkout process?
If you are ignoring it or you are not aware of this aspect previously the start monitoring your checkout process from today only. Collect feedback from the users and improve the checkout process accordingly.
You can also take the help of Google Analytics to track the checkout page. It will tell you how many customers left your website from the checkout page.
Usability is the key point of the checkout process in e-commerce websites. Ask the least personal information to the customers while they are on your checkout page.
On the checkout page, consider very specific fields that are highly required to complete the shopping process such as the customer’s name, address, preferred delivery time, and payment details (debit card, credit card, net banking).
Most importantly, make sure you are enabling the customers with a simple and secure payment process.
These days, people access the website on their mobile phones. Thus, it is very essential that your website is responsive and accessible on different devices such as desktop, laptop, tablet, and mobile.
If you are not optimizing your website for mobile or not considering the responsiveness, then you are losing a large customer base every single day.
Considering the responsive design, you are making your website compatible with different devices having different screen sizes. You can enable customers with better usability and experience for all the aspects such as images, CTA, checkout process, and content
Enable customers with high-quality images of the products along with a detailed description and engaging design. Take pictures of your products from different angles and highlight unique and important features.
You can take pictures of the products from different angles such as front, back, top, bottom, inside and outside. Also, you can provide real-life situations by displaying a user is using the product. It provides uses more clarity about how the product will look like. It directly impacts their buying decision.
6.Rating for Product Features
Every e-commerce site, regardless of the web or mobile allows customers to provide reviews and ratings for the overall product. There is no facility to provide ratings and reviews about the product features.
Many of the customers provide ratings of features in a single review only. It shows that it is a highly required feature for an e-commerce site. Allow the customers to share ratings about the important features of the product.
It helps buyers make well-informed decisions. Moreover, the feature reduces the number of negative reviews in the future about the product and your platform.
If you are building your online presence, then why not build it correctly. Along with the basic features, make sure you are covering the above mentioned important features to enable your customers with the more intuitive and a better experience.
If you don’t have time to do detail homework before launching your e-commerce website, then partner with a reliable web and mobile app development services company. Leverage their hands-on experience of designing and developing the e-commerce website for mobile as well as the web platform.
Additionally, you can also expect a better result from the skilled professionals of a renowned outsourcing company then working with any individual.
Sandeep holds the position of CEO at Credencys Solutions – an Android app development services company. He helps clients to bridge the execution gap with services including Consulting, Design & Architecture, Product strategy, software development, DevOps, Managed Services. He has more than two decades of experience in creating world-class teams and driving innovation through cutting edge products. With a motto of ‘Go Digital,’ Sandeep delivers an Extraordinary Customer Experience to its every client.